Adminer

Adminer is an independent advertising trading desk in Malaysia. They plan and buy media for brands and agencies across social, display, programmatic, CTV, audio and digital out-of-home.

Their hosting plan expired, and their website and all of its data went with it. They needed a new site shipped quickly.

Adminer works across a lot of different ad technology, and they wanted the site to show that they're tech-savvy.

So instead of describing their advertising formats, the site shows them: each format is an animated card that plays out the way the real ad behaves.

I built it in React with Vite and animated it with GSAP and ScrollTrigger, and the motion respects visitors' reduced-motion settings.

Every format demo is coded rather than recorded, so the formats page carries more than twenty animated demos, from scratch-to-reveal and countdowns to a memory game, without a single video file.

Each page is prerendered to static HTML with its own metadata, structured data and a sitemap, to help the rebuilt site get back into search. It's live at adminer.com.my.